With 1,000,000 likes on Facebook, ECCO reaches an important milestone.
"We feel very honoured to have 1,000,000 fans on Facebook. It’s important for us as a company to develop close relationships with our consumers and Facebook is a social platform allowing us to do so,” says Dorthe Autzen Schmidt, Community Manager at ECCO.
To celebrate the 1,000,000 likes, ECCO goes to the streets of Copenhagen – showing some personalised love back to its fans.
People with ECCO shoes walking by were invited to the street booth where one of ECCO's designers customised a pair of shoes to them. Furthermore, in cooperation with the designer, the creative participants tried to sketch on the shoes themselves.
ECCO also brought an ECCO leather expert who offered a free shoe shine as well as advice on how to take care of leather.
The 1,000,000 likes are achieved through dedicated engagement with consumers.
“The key is staying relevant towards the community. The moment we become irrelevant or do not help – people would leave our page. Therefore we listen to and talk with our fans every day to make the platform a useful place to be for ECCO fans as well as for us as a company," Dorthe Autzen Schmidt explains.
She adds that engaging with ECCO fans provide the team insight to improve the business and knowledge on how to create more value for the consumers.
Since the start in 2009, fans from all around the world have shared pictures, stories and moments with ECCO shoes.
See the reactions from the event here
About ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking pro-cess. Today, ECCO products are sold in 87 countries at 1,177 ECCO stores, 1,812 shop-in-shops and a total of 15,000 sales points around the world. The company is family-owned and the workplace to 18,500 employees from over 50 countries. For more information, please visit ecco.com