More than 12,000 people participated in the ECCO Walkathon in Copenhagen, raising DKK 800,000 for charity organisations.
A beautiful September day with 25 degrees and sunshine set the backdrop for this year’s ECCO Walkathon, which saw a total of 12,000 participants.
This year, DKK 800,000 were donated to the two charity organisations; the Danish Heart Foundation and SOS Children’s Villages. The money donated to the Danish Heart Foundation help to take precautionary measures in heart diseases, while the SOS Children’s Villages supports orphans and marginalised children in Cambodia.
“It is a win-win situation to participate in an ECCO Walkathon. As a participant you do something good for yourself by walking, while at the same time doing something good for others as ECCO donates DKK 7,5 for each kilometre you walk,” says Manager of Consumer Concepts, Vivi Okholm:
“This means, that each year we can donate large sums to the Danish Heart Foundation and The SOS Children’s Villages. We always collaborate with the two NGO’s to find exactly the right project to benefit from ECCO’s donation, and we carefully follow up on each project”.
In ECCO, the company value ‘care’ is engrained into the company culture and code of conduct. Combined with the brand philosophy supporting an active lifestyle, walking for charity and donating money with your feet goes hand in hand with the ECCO spirit.
Since the first ECCO Walkathon, more than 47,000 participants have donated money with their feet, walking what corresponds to 10 times around the world and collected DKK 31 million to charity.
During the next months, ECCO Walkathon continues it’s tour through the country to Odense (24/9), Aalborg (11/10) and Kolding (15/10).
About ECCO
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on great design, leather quality, and innovative technology. ECCO is one of the few major shoe manufacturers in the world which owns and manages every aspect of its leather and shoe productions and its retail sales. ECCO is among the largest producers in the world of high-quality leather, which is used in ECCO’s shoes and own production of leather goods and is also sold to several leading luxury brands. Today, ECCO products are sold in 87 countries in more than 3,300 ECCO shops and shop-in-shops and at more than 14,000 sales points around the world. The company is family-owned, founded in Denmark in 1963, and employs more than 19,000 people worldwide. www.ecco.com